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The story behind PeopleWho

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So you’ve most likely landed on this page from a post announcing the new name, PeopleWho 🚀! This is a huge milestone and we’re super excited about it. Let me take you a few weeks back through the journey and what eventually drew us to this name. We promise, it's not that we didn't listen to you from the polls!

The name PeopleWho is an embodiment of greatness within Africa. Great people doing great things, connecting to great opportunities - whether it’s people who design, people who research, people who build products. That is who we are.



🥜 In a nutshell

Last month we knew it was time to give this project a name. This is always a daunting task because of all the things that could go wrong.

Anyways we still had to do it! With the plans that we have for this project even beyond the directory & job board, this was a priority.

We immediately set up a few naming workshops (Source: Twitter) and got to work. I’ll give you a run down of how we did this:

🎪 The Name dump exercise

Stage 1

The first stage was basically taking 15 mins for both of us to come up with as many words or phrases that we thought resonated with the project. I took about 10 of those 15 mins to really get moving.

Stage 2

Then, after the 15 minutes were over, we eliminated as many of them that we had second thoughts about. Some were hilarious, really corny, or just plain bad! (We've even attached some of them below).

Stage 3

Finally, we did another elimination round until we had some strong words and phrases to use.

Ideas from Stage One of the naming process

🧪 Brand name analysis

After we shortlisted the top 6 names, we put them against each other on a matrix where each name was being weighed against six metrics:

The 3 names that had the highest scores were moved to the finals! 💪🏾 These were:

⚖️ The Poll

Poll on twitter
Poll on LinkedIn

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As we thought, the votes were in our favour and “Made in Africa” took the lead 💃🏾, followed closely by Timeless Africa.

🪃 Here's where it get's interesting

We started getting a few comments and DMs from our supporters that gave us new perspectives on the names. Made in Africa, even though it was a favorite for all of us, could risk the underlying tone of commoditising the people on the directory.

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Knowing the Past Opens the Door to the Future Considering our continent’s history, and the lengths that we as black people, have gone through to be where we are today, that was just not going to fly. We couldn’t unsee or unhear it after that.

🗺 Back to the drawing board

Essentially these are events that feature people doing cool things in the industry. That is actually how the name PeopleWho came about

🪜 What's next?

Find us on peoplewho.africa and on some new social media handles coming soon!


❤️ Thank you!

Till next time! 👋🏾